Instinct is rolling out human-curated product and travel recommendations, but some users aren’t happy about getting suggestions they never asked for.
Instinct’s new product recommendations are giving some users the ick

Key points
- The buzzy AI startup Instinct has just revealed a new potential revenue stream: product recommendations.
- Overnight, the AI agent began pushing product suggestions to users as part of a new feature called Instinct Selections, an effort to curate personalized lists for users in areas like dining, travel, and shopping.
- A third user, Chat Joglekar, the founder of a business-buying marketplace, wrote, “I had my first ‘ewwww’ moment with an AI assistant when Instinct started to suggest products that I should buy based on what I had in email and upcoming trips.”
Sentences selected automatically from the original article by TechCrunch.
Story details
- Published
- Updated
- September 30, 2026 at 5:10 PM UTC
- By
- Sarah Perez
- Section
- AI
- Length
- 652 words · about 3 min read
- Format
- Article
- Original
- techcrunch.com ↗







