As Instagram rolls out long form videos of up to 90 minutes, the platform has an opportunity to challenge YouTube if it plays its cards right.
Watch out, YouTube; Instagram goes from short-form to 90-minute videos

Key takeaways
Instagram tests 90-minute video uploads, aiming to challenge YouTube's dominance in creator monetization.
- Instagram introduces 90-minute 'Features' videos to compete with YouTube.
- Instagram's monetization relies mainly on brand deals, unlike YouTube's ad revenue model.
- YouTube paid over $100 billion to creators in four years, highlighting its financial strength.
Summarised automatically by AI from the original article by TechCrunch. AI can make mistakes, so check the original for details.
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- Amanda Silberling
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- Social
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- 840 words · about 4 min read
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- Original
- techcrunch.com ↗
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