Welcome to Edition 9.17 of the Rocket Report! It's been a while since an American company announced plans for a medium-lift new launch vehicle, but that's what happened this week when a startup named Cowboy Space revealed specs for its Big Iron rocket, named for the classic country-western song by Marty Robbins. I'm a huge fan of the name. Maybe Cowboy Space is striking while the iron is hot as the space industry frets over demand for launch outpacing supply. However, Cowboy Space lags far behind so many other launch providers nearing the launch pad with their medium-class rockets, and the company didn't have much hardware to show at this week's big reveal. In other words, don't mistake style for substance. But we're rocket fans at Ars, and we wish them luck.