TikTok rolls out an AI shopping assistant and one-click checkout

Key points

• TikTok announced Monday that it’s launching an AI shopping assistant and a new in-app checkout feature that lets users buy directly from brands.
• By pairing a shopping assistant with direct payments, TikTok is turning its impulse-driven discovery feed into a place where users can get answers to questions about a product and make a purchase on the spot.
• By building an AI assistant for shopping directly in its app, TikTok also appears to be hoping that users will stay within its platform when they have questions about a product, rather than turning to outside AI tools like OpenAI’s ChatGPT.

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