Earlier this year, OpenAI started rolling out advertisements to ChatGPT’s free and Go users. Now, the company is testing a new visual ad format for the popular chatbot.
In a recently published blog post, the company said the new format will begin testing later this month, with users in the US being the first to see it. However, the company has not provided details on when the visual ads will be rolled out globally. Initially, the visual ads will appear during image generation in ChatGPT, showing products and services through images while remaining separate from the image being created.
OpenAI says the ads will have a clear label and remain separate from the image generated by a user. “As with our other ad formats, advertising does not influence the answers ChatGPT provides,” the company adds. Based on the example shown in the company’s blog post (as seen in the featured image), the ads can appear as a large image spanning the width of the screen or as several thumbnail-sized pictures.
