Over the past few years, X has released a number of features to make itself a friendlier hub for influencers. The latest effort to attract social media talent? Its own clipping tool.
Clipping is the pivotal social media technique by which longer videos are spliced into TikTok-attention-span length “clips” and then strategically posted to engage as many eyeballs (and, thus, derive as much ad revenue) as possible.
On Monday, X announced the tool, which, from what we can tell, appears to be little more than a straightforward video-trimming feature that lets users edit videos and post them to X.
The site says that every clip includes a “Clip from” label that links back to the original video from which it was derived, allowing X users to see more about the creator and the creator’s content.
