Amazon reportedly paid $120 million for the Emmys streaming rights, making the event free on Prime Video starting 2027.
Amazon's six-year deal includes $20-25 million annually for Emmys streaming rights.
The 2027 Emmys will be free on Prime Video globally, without needing a subscription.
Streaming services are increasingly securing live events like awards shows.
Summarised automatically by AI from the original article by The Verge. AI can make mistakes, so check the original for details.
The Emmys have a new home - and it looks like Amazon paid plenty for the rights. The awards show and Amazon announced a six-year deal that will move the Emmys from its traditional broadcast television home to Prime Video. The shift begins with the 2027 ceremony, which will air next September, though you won't actually have to sign up for Prime Video to watch it. The announcement instead says that the stream "will be free to view for audiences worldwide."
According to Deadline, Amazon paid around $20-25 million per year for the rights, making the deal worth upwards of $120 million. "Our broadcast partners have been tremendous stewards of the …
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