When Ars launched in 1998, there was one way to read it: in a web browser on a PC (or Mac). Your screen of choice was either some massive CRT or a very expensive LCD monitor (or, in my case, the less-expensive grayscale, passive-matrix LCD on a PowerBook). Either way, it was butt in chair, chair at desk.

One of the first perks we offered subscribers way back at the turn of the millennium allowed them to read Ars without a browser. Articles were available as formatted PDF files, so you could print out John Siracusa's Mac OS X Public Beta review and read it on the subway or build your own searchable archive of your curated Ars content. Another option was full-text RSS feeds—instead of getting a two-paragraph summary, subscribers could browse Ars in their favorite RSS reader.