Tesla CEO Elon Musk has described the self-driving technology as key to the company's future growth. (EPA Images pic)BENGALURU: EV-maker Tesla has started calling its "Full Self-Driving" feature "Tesla Assisted Driving" on its European websites, dropping a name regulators have said was misleading, as CEO Elon Musk pushes for EU-wide approval for the software.
The rebrand comes after Germany said on Tuesday Tesla had offered to switch to the new name. Musk has described the self-driving technology as key to the company's future growth.
Tesla's FSD page for Slovakia now redirects to a "Tesla Assisted Driving" page, as do pages in other European countries such as Germany, Spain and the Netherlands. The US site still refers to it as "Full Self-Driving (Supervised)."
