KUALA LUMPUR, Oct 14 (Bernama) -- Businesses need to integrate nature into their business models and prioritise long-term societal impact over short-term financial returns to achieve sustainable prosperity, said World Economic Forum (WEF) board of trustees Co-Chair André Hoffmann.
Business : Businesses Must Account For Nature, Long-term Impact - WEF's Hoffmann
Sunway University, André Hoffmann, Global Tippi
BE Bernama 
Key takeaways
Businesses must integrate nature into models and prioritize long-term impact over short-term gains, according to WEF's Hoffmann.
- Hoffmann says current capitalist models focus too much on short-term shareholder returns.
- He warns that ignoring natural and social capital risks business stability.
- He advocates for circular and regenerative models in fast-growing economies like Malaysia.
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- Bernama Business : Businesses Must Account For Nature, Long-term Impact - WEF's Hoffmann (this story)