Many companies silently assume that everybody wants more AI in their lives. That people are craving new AI features, new AI products, new AI workflows — that would all magically replace all existing outdated practices and broken ways of working.
But in reality, it seems like people don’t want more AI at all — at least not in the way most AI leaders envision it. Unsurprisingly, many AI features have low adoption and retention — at a very high cost of delivery, and a high risk of reputation damage.
The AI People Don’t Need
It’s remarkably difficult to make a strong argument with senior leadership, but AI is not a value proposition. New AI features don’t magically make for happy or excited customers. Because AI features are often bolt-ons and separate tools for employees to use, they typically take people out of their regular way of working.
