S’wak Tourism Board eyes 8-10 pct hike in Indonesian tourist arrivals for 2026 after welcoming 700k in 2025
By DayakDaily Team JAKARTA, Oct 18: The Sarawak Tourism Board (STB) is targeting an eight to 10 per cent increase in tourist arrivals from Indonesia this year, following its success in recording more than 700,000 visitors from the country last year. In a TVS news report, STB Asia and Domestic marketing director Gustino Basuan said Indonesia remained Sarawak’s second-largest international tourism market, after Brunei. He said last year’s achievement had also surpassed the target of 600,000…
Sarawak Tourism Board targets 8-10% growth in Indonesian tourist arrivals in 2026, following over 700,000 visitors in 2025.
Sarawak's STB aims for 8-10% increase in Indonesian tourists in 2026.
Indonesia is Sarawak's second-largest international tourism market after Brunei.
STB organized nine marketing events in Indonesian cities to boost tourism.
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JAKARTA, Oct 18: The Sarawak Tourism Board (STB) is targeting an eight to 10 per cent increase in tourist arrivals from Indonesia this year, following its success in recording more than 700,000 visitors from the country last year.
In a TVS news report, STB Asia and Domestic marketing director Gustino Basuan said Indonesia remained Sarawak’s second-largest international tourism market, after Brunei.
He said last year’s achievement had also surpassed the target of 600,000 visitors from Indonesia, prompting Sarawak to step up its promotional efforts to attract more tourists from the country.
“We hope the number will increase further this year, with a target of at least an eight to 10 per cent rise in tourist arrivals from Indonesia to Sarawak,” he told TVS when met at the Malaysia Healthcare Expo (MHX) Jakarta 2026 recently.
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