Hyrox or not? Macau fitness group admits it has no ties to global brand — but its lookalike race is still on

MACAU, Oct 19 — It has the Hyrox name, an 8km run and eight workout stations — but there is one rather important catch.

A Macau fitness group calling itself the Hyrox Association of Macau has admitted it has no official connection to the global fitness phenomenon, after the brand stepped in over the unauthorised use of its name and trademark.

But that has not stopped the group from pressing ahead with plans for a February competition that bears a striking resemblance to the real thing, according to South China Morning Post (SCMP).

The controversy began after the newly established association hosted a launch dinner last week, unveiling plans for the inaugural Macau Fitness Run Challenge on February 20 and 21, 2027, at the Galaxy International Convention Centre.