New Balance 983 Sneaker Drops In Malaysia With Global Ambassador Winter Of aespa

The newly launched New Balance 983 lifestyle sneaker has officially arrived in Malaysia at a retail price of RM699, serving as the anchor product for a massive global streetwear campaign fronted by aespa's Winter.

The Rakyat Post Fernando Fong · News & blogs · 19 hr ago

Key takeaways

New Balance 983 sneaker launched in Malaysia with aespa's Winter as global ambassador.

New Balance appointed Winter from aespa as global brand ambassador.
Winter is called a 'Cultural Pioneer' by New Balance.
The launch is part of New Balance's 'A New Dimension' campaign.

Summarised automatically by AI from the original article by The Rakyat Post. AI can make mistakes, so check the original for details.

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New Balance just dropped a fresh set of campaign visuals for its highly anticipated New Balance 983 lifestyle sneaker, but the biggest news isn’t the shoe itself.

The Boston-based athletic giant has officially elevated Winter, a member of the powerhouse K-pop group aespa, from a regional face to a full-fledged Global Brand Ambassador.

Under the banner of their new “A New Dimension” campaign, the brand isn’t just treating her like a standard catalogue model.

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Story details

Published: October 19, 2026 at 10:52 AM UTC
By: Fernando Fong
Section: Living
Format: Article
Original: therakyatpost.com ↗

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New Balance

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New Balance 983 Sneaker Drops In Malaysia With Global Ambassador Winter Of aespa

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