KUALA LUMPUR: Taobao Tmall World is stepping up its global cross-border shopping strategy, sharpening its focus on distinctive Chinese brands and quality products as international consumers increasingly look beyond low prices for items that reflect their personal tastes.
The platform is upgrading its shopping experience with artificial intelligence (AI)-powered recommendations, curated product selections and improved logistics, seeking to turn its vast Chinese merchandise catalogue into a stronger draw for overseas shoppers.
The move comes as demand for original Chinese products, including designer toys, fashion, homeware and smart electronics, gains traction globally alongside the growing international popularity of Chinese dramas, animation and games.
