By now, you’d be hard pressed to find anyone who isn’t broadly familiar with the AI heavyweights and their flagship models. OpenAI has ChatGPT, Anthropic has Claude, Google has Gemini. But what does Amazon have?

Not a whole lot, it turns out. Unlike its competitors in the tech megacorp scene, Amazon’s standout AI model — organized under the name “Nova” — is about the farthest thing from a household name. And that’s not likely to change anytime soon, because the ecommerce giant is now gutting its in-house AI labs, Bloomberg reports.

Per the outlet, Amazon is scaling back the ambitions of most of its Nova AI models and reorganizing its AI development teams as part of an effort to narrow its focus on “highest priority” goals, after its power-hungry large language models turned out to be a bust.