KUALA LUMPUR, Oct 29 — At a time when Chinese food and beverage brands such as Mixue, Chagee and Haidilao are expanding their presence in Malaysia, one homegrown seafood noodle chain is reportedly heading in the opposite direction.
Hai Kah Lang, a Malaysian restaurant chain with roots in traditional Chinese cuisine, is reportedly expanding into China, with plans for an outlet at The Mixc shopping complex in Hangzhou.
The move would see a Malaysian brand with Chinese culinary roots enter a market where such dishes are already familiar, reversing the more common trend of Chinese F&B chains expanding into Malaysia.
The expansion was featured in an October 27 Instagram post by Malaysian food and lifestyle platform KL Foodie, following earlier posts by Hangzhou locals on Chinese social media platform Xiaohongshu, also known as RedNote, who shared pictures of banners announcing Hai Kah Lang’s arrival in the city.
