As AI transforms how people find information online, Reddit is rethinking its open-web roots to protect its audience and business.
As search traffic dries up, Reddit announces it’s shifting to a logged-in experience

Key points
- Reddit has long attracted millions of users to its site through Google, with many even appending the word “Reddit” to their search queries for better answers.
- Overall, Reddit’s global daily active users were flat quarter-over-quarter in Q3, reaching 130.3 million, while U.S. daily active users dropped from 53.2 million in Q2 to 50.7 million in Q3 and were down 2% year-over-year.
- Globally, average revenue per daily active user increased 36% year-over-year to $6.87.
Sentences selected automatically from the original article by TechCrunch.
Story details
- Published
- Updated
- October 30, 2026 at 5:37 AM GMT+8
- By
- Sarah Perez
- Section
- AI
- Length
- 742 words · about 3 min read
- Format
- Article
- Original
- techcrunch.com ↗








