KUCHING, Nov 6: Sarawak witnesses an extraordinary 64.2 per cent spike in Chinese tourist arrivals from January to September 2026, welcoming 82,334 visitors compared to 50,131 during the same period last year.
According to a press statement by the Sarawak Tourism Board (STB) today, the sharp increase of 32,203 visitors highlighted a growing appetite among Chinese travellers for the destination, bolstered by strategic connectivity efforts between the STB and Royal Brunei Airlines (RB).
The broader North Asia market also mirrors this upward trajectory, recording 108,816 arrivals; a 40.3 per cent year-on-year jump.
To capitalise on this momentum, STB and RB rolled out a joint two-city business networking campaign in Beijing and Tianjin on October 27 to 29. The initiative marks the first collaborative trade activity between the two entities following their Memorandum of Understanding (MoU) signed at ITB China in May.
