KUCHING, Nov 7: Gabungan Parti Sarawak (GPS) is stepping up face-to-face and social media campaigns to tackle youth voter apathy, with young and first-time voters expected to make up nearly 40 per cent of the electorate in the 13th Sarawak Election.
Speaking to reporters after the launch of the Sarawak Kita Empun 3.0 programme in Kuching today, Deputy Prime Minister Datuk Amar Fadillah Yusof said the coalition was using grassroots engagement and digital campaigns to reach young voters.
“Some we need to approach face-to-face, while others we need to reach through social media,” he said.
He said GPS had established a dedicated youth division to lead the outreach efforts, which would continue beyond the election campaign period.
