Influencers will be required to clearly label paid promotions and commercial collaborations. (Freepik pic)BRUSSELS: The EU will clamp down on influencer marketing and ban online features that trick Europeans under plans to overhaul the bloc's consumer protection rules, according to documents seen by AFP on Monday.
The EU already has multiple laws covering data protection, artificial intelligence and online content. But Brussels and campaigners argue there are gaps that leave consumers exposed to harmful digital practices.
The new law known as the "Digital Fairness Act" -- due to be unveiled by consumer protection chief Michael McGrath on Wednesday -- will fill those gaps, it says.
According to the draft documents, the EU will ban deceptive practices known as "dark patterns" -- features designed to trick users into making choices preferred by a seller -- and demand greater transparency over pricing.
