Nectar's new AI agent automates influencer marketing, helping brands discover creators, manage outreach and partnerships, and track campaign results.
Nectar launches an AI agent to automate creator discovery and outreach for brands
TE TechCrunch 
Key takeaways
Nectar launches an AI agent to automate influencer marketing tasks like creator discovery and outreach for brands.
- Nectar's Creator Agent handles finding, contacting, and managing creator partnerships automatically.
- The AI analyzes 300 million creator profiles to find suitable partners for brands.
- It checks content, brand safety, and tracks campaign performance for marketing efficiency.
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