Bluesky CEO Toni Schneider teased long-term plans on Monday when he shared that the company has applied to make “.bsky” an internet domain suffix, like .com or .org. If approved, users will be able to turn their longer social handles into shorter, cleaner domain names.
For instance, instead of @sarahp.bsky.social, my handle could one day become just “sarahp.bsky.”
That could leave Bluesky room to innovate around user profiles, turning them from a simple page that houses someone’s bio and their posts into a more comprehensive personal home page that establishes someone’s online presence.
Bluesky’s application hasn’t been approved yet. Schneider said that ICANN (Internet Corporation for Assigned Names and Numbers), the nonprofit that oversees domain names for the internet, will publish the applications for the new domains on October 7, 2026, and Bluesky’s request will be among them. It’ll take 18 to 24 months for the process to be completed.
