A war of words over football between Malaysian and Indonesian netizens has escalated into a boycott movement against products originating from Indonesia.

It began when Indonesia emerged as Fifa Asean Cup 2026 champions after defeating Thailand in a penalty shootout.

Following the victory, a men's personal care brand Kahf made a post on Threads comparing Indonesia to other Asean nations, with Indonesia being above the rest on a "different level", which...

Following the victory, a men's personal care brand Kahf made a post on Threads comparing Indonesia to other Asean nations, with Indonesia being above the rest on a "different level", which courted backlash.