Apple is kicking off a new campaign today to promote Safari’s benefits over Chrome. With a new “Switch to Safari” page on its website and a pair of new YouTube videos, Apple wants everyone to know Safari is “a more powerful and private browser than Chrome.”
On the new website, Apple touts several advantages of Safari over Chrome, including better battery life, stronger privacy protections, and faster performance.
The site also includes a side-by-side Safari vs Chrome comparison chart, alongside details on features including Reader Mode, Notify Me, Profiles, Apple Pay, and more.
In addition to the new “Switch to Safari” website, Apple has also published two YouTube videos showcasing Safari’s Distraction Control and Intelligent Tracking Prevention.
