KUALA LUMPUR, Oct 15 — Chinese e-commerce platform Taobao has introduced a series of upgrades to its cross-border shopping services, including a new product discovery feature, artificial intelligence (AI) shopping tools and improved delivery options.

In a statement today, Taobao Tmall World said the changes were aimed at helping international shoppers find products from China more easily, with a greater focus on quality, originality and personal preferences.

Among the additions is a new “DISCOVER” channel, which features selected products across 15 categories, including fashion, furniture, toys, stationery and pet supplies.

The feature, currently available only on the Chinese-language version of the Taobao app, uses personalised recommendations to introduce shoppers to brands and products based on their interests.