KUCHING, Oct 20: Sarawak recorded approximately 6.83 million flight searches worldwide between January and September this year, according to Minister for Tourism, Creative Industry and Performing Arts Sarawak (MTCP) Dato Sri Abdul Karim Rahman Hamzah.
Speaking during his ministerial winding-up speech at the State Legislative Assembly (DUS) complex today, he said that Sarawak Tourism Board (STB) was integrating Global Travel Technology (GTT) data and big data analytics to monitor the State’s destination performance and benchmark it against competing destinations.
The dashboard enables STB to track air connectivity, travel demand, market planning and destination performance.
On its digital marketing performance, Abdul Karim reported that STB recorded more than 400 million impressions in the first nine months of 2026 through collaborations with major online travel and tourism platforms, including Amadeus, Traveloka, Tripadvisor, Tripzilla, Ctrip, Qunar, Skyscanner and Expedia.
