WESLACO (Texas), Oct 28 — Formerly a Democratic stronghold, the predominantly Hispanic region of southern Texas has swung rightward in recent years, helping Republicans to a narrow majority in Congress and highlighting a broader shift in Latino voter sentiment.

Now, with control of Congress up for grabs in the November 3 midterm elections, Democrats are hoping a star singer running for office will woo voters back.

Latin Grammy-winner Bobby Pulido, known as the “Golden Boy” of Tejano music, is vying to flip Texas’s 15th congressional district, which stretches from the outskirts of San Antonio south to the Mexico border.

With a population that is over 80 per cent Latino, the district has been represented since 2023 by Republican Monica De La Cruz.