INTERVIEW | Pakatan Harapan is dropping its "poster boy" strategy for the Malacca state election, with state chairperson Adly Zahari saying the coalition needs to rethink its campaign approach after defeats in Johor and Negeri Sembilan.

Rather than rallying behind a single prominent leader, Adly said Harapan would focus on the strengths of individual candidates, grassroots mobilisation, and countering identity politics, which he believes overshadowed the coalition's track record in previous elections.

"We have not discussed having a poster boy because, looking at what happened in Johor and Negeri Sembilan, our main focus in Malacca is to ensure that every candidate contesting a state seat makes every effort to win.