By DayakDaily Team KUALA LUMPUR, Nov 4: Malaysia has identified 44 Meetings, Incentives, Conferences and Exhibitions (MICE) events to be hosted in 2027, involving an estimated 69,500 delegates and targeting a total economic impact of RM1.03 billion. Tourism, Arts and Culture Minister Dato Sri Tiong King Sing said eight of the identified events were relocated to Malaysia following the geopolitical crisis in West Asia, with these alone expected to generate RM84.87 million in economic returns. He…
Key takeaways
Malaysia plans 44 MICE events in 2027, expecting RM1.03 billion economic impact from 69,500 delegates, with eight relocated events projected to bring RM84.87 million. The MyCEB relocation drive aims to boost Malaysia’s MICE profile amid regional uncertainties.
- 44 MICE events slated for 2027, 69,500 delegates, RM1.03 billion impact
- Eight relocated events expected to generate RM84.87 million
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KUALA LUMPUR, Nov 4: Malaysia has identified 44 Meetings, Incentives, Conferences and Exhibitions (MICE) events to be hosted in 2027, involving an estimated 69,500 delegates and targeting a total economic impact of RM1.03 billion.
Tourism, Arts and Culture Minister Dato Sri Tiong King Sing said eight of the identified events were relocated to Malaysia following the geopolitical crisis in West Asia, with these alone expected to generate RM84.87 million in economic returns.
He said geopolitical uncertainties in the region had presented Malaysia with an opportunity to strengthen its position as an international events destination, with the country successfully attracting 12 MICE events affected by the crisis to relocate here.
