From home livestreams to a team across two offices, J-Mie and Curtis Fu have grown Fulove Market into a business built on trusted recommendations and brand collaborations with Lazada.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 5 November 2026 – For shoppers preparing for Lazada’s 11.11 sale, the next purchase may start with a product demonstration or a conversation in a livestream. Creator content brings shopping closer to everyday life, showing how an item is used, answering questions and helping viewers assess whether it suits their needs and budget.
Social commerce has become mainstream in Malaysia, according to the e-Conomy SEA 2026 report by Google, Temasek and Bain & Company.[1] For creators with established communities, affiliate commerce offers a way to turn the product recommendations they already share into a business.
