Almost exactly a decade ago, the media industry was in the middle of a video revolution - or so it thought. In the mid-2010s, publications poured money into burgeoning social media video efforts, chasing the promise of reaching larger audiences and opening new lines of revenue. Print publications and digital news outlets alike hired teams, pumped out c …
There’s no slowing down media’s pivot-to-video 2.0
Just as publishers are starting to crack the vertical video code, social media platforms are looking ahead to a new format.
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