KUALA LUMPUR: Southeast Asian countries should adopt common minimum safeguards to protect children from commercial risks in the digital economy.

Communications and Multimedia Content Forum of Malaysia (CMCF) chief executive officer Mediha Mahmood said the proposed safeguards include clearer advertising disclosures and preventing creators under 18 from being paid to promote age-restricted products.

CMCF put forward the proposals at the Asean ICT Forum on Child Online Protection in Manila, the Philippines, on Nov 3 and 4.

Mediha said children's growing involvement in the digital economy had exposed them to commercial risks that were often overlooked.