SERDANG, Nov 10 (Bernama) -- A new initiative aimed at shaping Malaysia's next generation of enterprises through industry mentorship and the adoption of Environmental, Social and Governance (ESG) principles is set to be introduced through the CTBx2.0 coffee table book project.
CTBx2.0 Initiative To Shape Malaysia’s Next Generation Of Enterprises
CTBx2.0, UPM, Chin, entrepreneurs, Bany Ariffin
BE Bernama 
Key takeaways
A new CTBx2.0 initiative, developed with Universiti Putra Malaysia and Motivated Branding and Culture Enterprise, will use a coffee‑table book to mentor graduates, entrepreneurs and corporate leaders on sustainable, ESG‑aligned business models.
- The project was announced last December and includes a website and a coffee‑table book.
- It targets fresh graduates, entrepreneurs and corporate leaders with mentorship from successful industry figures.
- The next phase seeks sponsors, industry partners and corporate leaders to join the initiative.
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