For the first time, Proton is selling more Geely-based cars than homegrown ones. According to the road transport department (JPJ) registration data, Proton’s Geely-based models, the Proton X70, Proton X50, Proton X90, Proton S70 and the three e.MAS models, accounted for 90,881 of the 172,322 vehicles the national carmaker registered from January to October 2026, or 52.7%. Its homegrown models, led by the Proton Saga, made up the other 81,441.
That has never happened over a full year since the first Geely-based Proton, the X70, went on sale at the end of 2018. The Geely-based models’ previous high was 41.4% of Proton’s registrations in 2022, and they were at 41.1% as recently as last year. They have now outsold the homegrown models every month since March 2026, peaking at 61.6% in August, after doing so in only three individual months before this year.
