KUALA LUMPUR, Oct 14 (Bernama) -- Global lighting company Signify is stepping up its online presence and distribution efforts in Malaysia to drive the adoption of connected lighting solutions as it sees significant growth potential in the country's consumer segment.
Business : Signify To Strengthen Distribution Efforts In Malaysia To Drive Smart Lighting Adoption In Consumer Segment
Signify, consumer, Malaysia, Asia, corporate, con
BE Bernama 
Key takeaways
Signify is boosting online presence and distribution in Malaysia to increase smart lighting adoption, aiming for 25% contribution in Asia.
- Signify sees growth potential in Malaysia's consumer smart lighting market.
- Connected lighting makes up 10% of Signify's consumer business in Malaysia.
- The company is introducing affordable products and raising awareness to overcome barriers.
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