Samsung hosted regional media from across Southeast Asia at The Brief event in Hanoi, Vietnam, unveiling an expanded enterprise portfolio at its newly opened Business Experience Studio.
While best known for its consumer white goods, the company placed a heavy emphasis on commercial-grade hardware and software designed for environments like hospitality, corporate offices, and data centres.
“Samsung’s ambition has always been to deliver new innovations and we have demonstrated how technology can truly add value through our broad range of AI-enabled products and solutions for consumers and businesses,” said Bernard Ang, Regional Head of Home Appliances and Vice President at Samsung Electronics Southeast Asia and Oceania.
