CHINESE automotive brand Jetour is expanding its push into the global travel lifestyle market, combining sport utility vehicles (SUVs), off-road technology and conservation initiatives under its "Travel+" strategy.

Founded in 2018, the brand has built its identity around box-style SUVs that combine everyday practicality with off-road capability and long-distance comfort.

Jetour said its cumulative global sales reached 2.56 million units as of September this year, with vehicles available in more than 100 countries and regions.

It also ranks first in box-style SUV sales in 13 countries, according to the company.