KUALA LUMPUR, Oct 16 (Bernama) -- Malaysia has launched the Jom Beli Produk Malaysia (JOM MALAYSIA) – Local to Global Retail Programme and Integrated International Trade Mission in Johannesburg to expand Malaysian retail, franchise and direct selling businesses into South Africa and the wider African market.
World : Malaysia Launches 'Jom Malaysia' In South Africa To Expand Malaysian Products
JOM MALAYSIA, South Africa, Malaysian products, A
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Key takeaways
Malaysia launched 'Jom Malaysia' in Johannesburg to expand its products into South Africa and Africa, focusing on retail and franchising.
- The initiative aims to boost Malaysian retail and franchise businesses in South Africa and Africa.
- Malaysia and South Africa have strong trade ties since 1993, with plans to strengthen business partnerships.
- Malaysian businesses are encouraged to use franchising and direct selling to enter international markets.
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