KUALA LUMPUR, Oct 23 (Bernama) -- Six in 10 international travellers say travel advertisements look similar and half cannot remember the last tourism ad they saw, according to a report by global tourism platform TOURISE and LIONS Advisory.
Business : Most Travellers Find Tourism Ads Look Alike - Report
Most Travellers Find Tourism Ads Look Alike - Repo
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Key takeaways
A report says most international travelers find tourism ads similar and struggle to remember them, with 43% unable to tell brands apart.
- 60% of travelers say tourism ads look alike, and 50% can't recall the last ad they saw.
- 55% of travelers use AI to plan trips, and 62% expect to use it more in the future.
- The report suggests smarter ad investments in social media and creator content for better differentiation.
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- Bernama Business : Most Travellers Find Tourism Ads Look Alike - Report (this story)