Calls to boycott Oriental Kopi outlets arose after a social media user highlighted the absence of a Malay translation in its menus. (Instagram pic)PETALING JAYA: The recent sell-off of Oriental Kopi Holdings Bhd shares following boycott calls over its omission of the national language in its menus is unwarranted, said a research house.

Hong Leong Investment Bank (HLIB) also said calls to boycott its kopitiam outlets had so far not affected sales, with no significant change in outlet footfall.

“We remain constructive on Oriental Kopi, as our call with management suggests the recent boycott calls over its menu language have, thus far, not impacted sales,” it said in a note.

The controversy blew up in early October after a social media user complained about the absence of a Malay translation in its menus, which are in English and Chinese.