KUALA LUMPUR, Oct 28 (Bernama) -- Listen Labs, an artificial intelligence (AI) customer research company, has launched Listen Twins, AI models of individual real people in a company’s target audience, built from in-depth interviews and designed to predict how they would respond to questions.
Business : Listen Labs Launches AI âTwinsâ To Predict Customer Behaviour
Listen Labs Launches AI ‘Twins’ To Predict Cus
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Key takeaways
Listen Labs has launched Listen Twins, AI models created from in-depth interviews to predict customer reactions to specific questions. The system allows companies to test marketing strategies and product features using a panel of these digital replicas.
- Listen Twins are built from in-depth interviews with participants recruited from a network of over 50 million people.
- The company reports that Twin answers matched real human response distributions with 93 percent accuracy during testing.
- Each AI Twin provides reasoning, original interview quotes, and confidence scores, but does not guess beyond its defined scope.
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