The Football Association of Malaysia (FAM) has officially announced a new partnership with telecommunications provider Yes and digital banking platform Ryt Bank. From 2026 to 2028, FAM, Yes and Ryt Bank will roll out initiatives targeting youth football, community participation and digital match-day coverage.
The campaign also aims to spotlight emerging talent and grassroots contributors across diverse demographics.
FAM president Datuk Ab Ghani Hassan says this initiative aims to strengthen the domestic football ecosystem and generate opportunities for emerging talent. YTL Communications CEO Wing K. Lee saw the initiative as a broader investment in grassroots communities and future players, rather than a traditional corporate sponsorship.
