(From left) Ryt Bank interim CEO Wilson Soon, YTL Communications CEO Wing K Lee, YTL Communications chief marketing officer Ren Yeoh, FAM president Ab Ghani Hassan, FAM vice-president Rosmadi Ismail and FAM secretary-general Noor Azman Rahman after the agreement on the partnership was signed today.PETALING JAYA: The Football Association of Malaysia (FAM) is partnering with Yes and Ryt Bank to support the country's grassroots football development.
Formalised today, the Demi Bola Sepak Malaysia initiative seeks to develop youth football while boosting community participation, match-day experiences and digital storytelling of the sport at the grassroots level.
It also seeks to shine a light on emerging football talent in the country as well as the people shaping the game, across ages, genders and communities.
