Google has expanded ads inside its AI Mode to 10 new countries, including Malaysia and launched “multiturn” ads in the United States to monetise conversational follow-up queries.
The update brings sponsored results to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. The tech giant also plans to expand this feature to other countries in late 2026 including Brazil, Mexico and the United Kingdom.
The company also debuted the multiturn advertising feature in the United States. A multiturn ad is a sponsored placement that surfaces during conversational follow-up questions within an ongoing AI chat session, rather than appearing solely on the initial query.
