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HEINEKEN Malaysia has expanded its domestic hospitality footprint by bringing professional on-ground training directly to partner outlets in smaller cities and outskirt areas nationwide.
The Star Academy programme evolved into a highly accessible mobile training model this year, sending professional trainers directly to commercial hubs and municipal areas including Miri, Bintulu, Sandakan, Alor Setar, and Port Dickson.
This aggressive expansion adds to the more than 12,000 bartenders trained since the academy’s inception, significantly raising hospitality standards and professionalism across the domestic F&B network.
