JAKARTA, Nov 7 (Bernama) -- What began as a modest family fishing business in Sandakan, Sabah, has grown into an international seafood enterprise, with entrepreneur Nur Hayati taking her Naafee brand of dried seafood products to more than 10 countries across Asia, Europe and the Middle East.
Sabah Entrepreneur Takes Sandakan's Fishing Roots To Global Markets
Sabah, entrepreneur, global, zero to hero, Naafee
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Key takeaways
Nur Hayati expanded her family's Sandakan fishing business into an international seafood brand, Naafee, now sold in over 10 countries.
- Naafee's dried seafood products are sold in Asia, Europe, and the Middle East.
- Nur Hayati started her business in 2015 and expanded internationally in 2019.
- Her family's fishing business began in the 1990s, but export efforts were halted by a payment failure.
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- Bernama Sabah Entrepreneur Takes Sandakan's Fishing Roots To Global Markets (this story)
