ALOR GAJAH, Nov 9 — Pakatan Harapan (PH) is stepping up efforts to win over young voters, particularly first-time voters, through more targeted campaigning, including the use of social media and face-to-face engagement, in the 16th Melaka state election.
Angkatan Muda Keadilan (AMK) chief Muhammad Kamil Abdul Munim said campaign strategies must adapt to changing communication trends, particularly when reaching out to young people who are more active on social media.
“While social media is an important campaign platform, traditional methods of engaging directly with voters must not be overlooked.
“We are dealing with people who need a personal touch. Every candidate must make every effort to meet voters in their respective constituencies,” he told reporters at the PH operations centre for the Machap Jaya state constituency in Batu Lesung here yesterday.
