KUALA LUMPUR, Nov 9 — Forget saving space in your suitcase for that next Seoul shopping spree. Some of South Korea’s coolest fashion and beauty labels are bringing the goods straight to Malaysia.
From minimalist wardrobe staples and cult handbags to perfumes that double as art objects, a fresh wave of Korean brands have made its way into Malaysian malls in 2026, with more arrivals on the horizon.
South Korean casualwear label TOPTEN10 made its Malaysian debut at Sunway Pyramid in January, followed by a second outlet at 1 Utama in July.
Think relaxed silhouettes, fuss-free basics and easy layering pieces that would look right at home in a K-drama airport scene.
