If you’re into interior design, decorating, or just love displaying your family photos, Aura‘s latest product line will feel magical. Aura’s cordless Ink photo frames have the versatility of a digital photo frame, but their e-ink displays don’t even look digital, blending seamlessly into the rest of your framed photos.
A follow-up to its 13-inch, $499 Ink frame, Aura is unveiling a new product that’s a little less pricey: a 10-inch Ink frame that is now on sale for $349.
“Ten years ago when we were first starting Aura, we were interested in making an e-ink picture frame. We just wanted a frame that looked like a printed photo and magically changed, but the tech was not there at that point,” Aura co-founder and CTO Eric Jensen told TechCrunch. “So it’s great to be able to see it moving forward.”
